Whether they’re looking to win big, try their luck at roulette or just test out their wits at a game of poker, people who visit casinos share one thing in common – they want to have fun. The bright lights, flashy decor, upbeat music and clinking coins are all part of the thrill that makes casinos so desirable. And while gambling is certainly a large part of the casino experience, there are also many other ways to have a good time – from eating and drinking to live entertainment and spas.
But the real secret of casino success lies in understanding what drives people to gamble and to stay longer. This requires more than just demographics, which are helpful but don’t tell the whole story. Demographics can be useful in understanding a person’s age, income and education level, but what you really need to know is why they’re coming to your casino in the first place.
While other movies like Goodfellas and Ocean’s Eleven are great for showcasing the opulence and neon signs of Las Vegas, Casino digs deeper and lays bare the city’s history of organized crime. With Robert De Niro and Joe Pesci as the two main characters, Casino is an edge of your seat thriller that never lags or loses steam.
Casinos are often the perfect venue for events and group business. Make sure to keep up with event trends and promote your services when the opportunity arises. For example, e-sports are a growing industry that creates opportunities for your casino to partner with teams and events. Virtual and augmented reality are also interesting ways to create new experiences for guests.