When people walk into a casino they’re greeted with a smell of excitement, the sound of clinking slot machines and a vibrant atmosphere that makes you feel at home. All of this isn’t by accident – casinos are designed to exploit the weaknesses of human psychology to keep you there playing and spending money.
For a long time, marketing for casinos was focused heavily on demographics. But while these are useful, they’re not the only important factors when it comes to your audience’s motivations and behaviors.
In fact, if a casino wants to maximize revenue, it’s essential to understand what their audiences really want and need from their experience. That’s why, for example, casino marketing should consider ways to appeal to Millennials. This could include elevated entertainment and food options, online components to floor games and even mobile marketing.
Casino is one of Martin Scorsese’s most violent movies — but despite the torture scenes, the attempted murder of De Niro’s character with a vice and Joe Pesci’s death by overdose, the movie never feels sensational or over the top. Instead, it’s a riveting story that reveals the complex web of corruption centered in Vegas.
To maximize their profits, casino marketing should also focus on attracting events and group business. This can be done through targeted ad placements in competitive markets, or through Cvent’s Search Ads which deliver your brand prominently to event planners who are looking to book hotel rooms and other venues.